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How To Fix Your Landing Page (Infographic)

There is an art and science to building a great landing page. A well-optimized landing page can be the difference between achieving amazing conversion results and having an utter of a failure of a landing page. Most people don’t even know that they have a terrible landing page. Oli Gardner of unbounce.com has posted an amazon infographic on SEOMoz.com that demonstrates steps you can take to change your fortunes with your landing page.

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Here are the takeaways from this infographic:

  • Use a unique page per each traffic source
  • Don’t forget about A/B testing
  • Pay extra attention to your ad message
  • Context matters
  • Videos do increase conversion
  • Provide your visitors with directions
  • Get the Data vs. Conversion balance right
  • Don’t write a novel
  • Enable social sharing
  • Embrace social media
  • One Page – One Purpose
  • Post conversion marketing matters

Source: SEOmoz

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