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How To Fix Your Landing Page (Infographic)

There is an art and science to building a great landing page. A well-optimized landing page can be the difference between achieving amazing conversion results and having an utter of a failure of a landing page. Most people don’t even know that they have a terrible landing page. Oli Gardner of unbounce.com has posted an amazon infographic on SEOMoz.com that demonstrates steps you can take to change your fortunes with your landing page.

Here are the takeaways from this infographic:

  • Use a unique page per each traffic source
  • Don’t forget about A/B testing
  • Pay extra attention to your ad message
  • Context matters
  • Videos do increase conversion
  • Provide your visitors with directions
  • Get the Data vs. Conversion balance right
  • Don’t write a novel
  • Enable social sharing
  • Embrace social media
  • One Page – One Purpose
  • Post conversion marketing matters

Source: SEOmoz

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