Google keeps changing its search algorithms to change the quality of the search results it offers. The days of gaming Google are coming to an end (maybe not for everyone). Black hat tactics may work for a while but not all the time. Besides, Google is introducing new updates to punish sites with thin content and no authority. The future of SEO is social. But content still remains king. This infographic by Brafton shows the importance of great content for SEO:

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