A homepage is one of the most important pages on a website. It gets the bulk of site traffic so you want it to be as optimized as possible for conversion. Designing a killer homepage is an art and science. This infographic by Hubspot shows 12 elements every homepage needs to have.
Your headline, sub-headline, navigation, images, call to action, and content all need to be optimized for conversion for your homepage to deliver more leads. This will take a bit of an effort but will pay off in the long run.